Chiquita Banana, the famous female on your commercially available bananas, has been in the business since 1944. In the beginning, she was pictured as a feminine, tutti frutti, animated banana.
This was done to introduce and familiarize customers with this "odd" and newly imported fruit. Therefore, the vivacious, friendly and good humored Chiquita Banana personified the flavorful and semi-exotic fruit. By creating the commercial above, the company not only controlled the perception of the fruit but it also taught the American public how to consume, care, ripen bananas.
